How to Link Bait

The idea of generating traffic to your website seems daunting for many; people often use not too clever ideas, sometimes learning about the Google death penalty as a result.

You don’t want that.  If people can’t find your site, they won’t come to your site; if they don’t come to your site – no surprise – your product or service can not sell.

Q: So how do you generate traffic to your site?

A: You encourage new links!  Think Link Bait!

Eric Ward sums it up neatly and accurately:

“Link Bait has been around longer than I have.  It’s what we used to call ‘content’.”

Google’s Matt Cutts describes it as “Anything interesting enough to catch people’s attention.”

Although it has an unfortunate name, the ideas are tried and true; just ask any journalist, PR or marketing person – you need to ‘hook’ the reader.  Read more about what is linkbait at blogwell.