Talking SEO with Google’s Search Evangelist: Adam Lasnik

Recently I was lucky enough to interview Adam Lasnik, Google’s Search Evangelist, for Tech Talk Radio Australia about the way Google encourages Webmasters to approach search engine optimization; the new buzz word that is making its way around the world. Podcast and Transcript are available on the Tech Talk Web site.
A basic definition of search [...]

How to Link Bait

The idea of generating traffic to your website seems daunting for many; people often use not too clever ideas, sometimes learning about the Google death penalty as a result.
You don’t want that.  If people can’t find your site, they won’t come to your site; if they don’t come to your site – no surprise – [...]

The Art of the Blog

A recent study by MRI research and CBS chief research officer David Poltrack, only 8% of Americans read blogs.  This figure is based on a survey of 20,000 people.
Yet here I am telling you to blog.  Huh?
Eight percent of people read blogs on a regular basis. 
Search Engines READ blogs; better, search engines LOVE blogs.
Blogs update [...]

Know what Search Engines Hate and Avoid the Google Death Penalty

Effective search engine optimization (SEO) is not just about knowing what to do, sometimes it is more important to understand what you should never do.
Some Webmasters, in their excitement and haste to optimize their site for search engines, inadvertently do some stuff that is considered really, really bad. 
And thus, the problem begins.
Not understanding what search [...]